After enhancing trade relations with Pakistan, Yin now wants to win the hearts of people in public. For which the use of social media along with traditional media is also being used vigorously.
According to a report by the British news agency 'Reuters', after the launch of a major project like China Pakistan Economic Corridor (C-Pack), China is now trying to create a soft spot in the hearts of Pakistanis through film and TV.
The $ 60 billion C-Pack project is part of China's Belt and Road project.
Officials of Pakistan's state-run TV channel 'Pakistan Television' have told Reuters that in the past few years, China has provided documentary films, plays and other programs to government and other commercial TV channels for the purpose. Promoting cultural relations.
On the other hand, China Shi Aung, a representative of China's state-owned radio, China Radio International, said that we have learned a lot from the experience of the United States, the United Kingdom and other Western countries. The time has come for the world to understand China.
"We want people to know the truth about China, what is real China," he said. We can do this through radio programs, TV and other cultural activities.
China also teaches the Chinese language and conducts various cultural activities through its Confucius Institute, a state-owned cultural institution in Pakistan. The move also aims to get more and more Pakistanis familiar with Chinese culture.
Earlier this year, the first Chinese cartoon series from 'PTV World' was also aired, called 'Three Drops of Blood'.
The premiere of this cartoon series took place in the government-funded Pakistan National Council of the Arts. The bulk of the building is rented by the Chinese Embassy for the China Cultural Center
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